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Dissertation

The ASICA Model and the Coming Hospitality-Powered Renaissance

  • The Origins of Hospitality Cultivated over Generations
  • “Forward-Focused Marketing” and “Home-Call Marketing” Rooted in Hospitality
  • Corporate Systems and Hospitality
  • The Breakdown in Hospitality due to the Spread of Globalism and Issues on the Horizon
  • Can the Transformation into Customer Consultancies Be Made?
  • The ASICA Model and Putting Hospitality into Action
  • On the Threshold of a Marketing Renaissance

Creative BtoSforS Communications in an Age of Sustainability

  • Introduction
  • Basic Thinking
  • Factors to Be Considered in Communication Activities
  • Communication Themes
  • Points to Note in Creative Work
  • Conclusion: Remaining Issues

Rethinking BtoB Communications from the Perspective of Involvement

  • What the Net Has Made Possible: Spontaneous Formation of Databases and Networks
  • Evaluating Net-Based Communications from the Perspective of Involvement
  • Reference Group Dominates Recommendations
  • Reconsidering the AISAS Model
  • Different Communication Spheres of AI and SAS
  • Revisiting Project Communication in the BtoB World
  • “Back to Basics” Communication

Activities

Activities

Business Marketing Communication Master Qualification Exam
Survey of Advertising Activities of BtoB Advertisers Report

General Information

General Information

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