Dissertation
The ASICA Model and the Coming Hospitality-Powered Renaissance
- The Origins of Hospitality Cultivated over Generations
- “Forward-Focused Marketing” and “Home-Call Marketing” Rooted in Hospitality
- Corporate Systems and Hospitality
- The Breakdown in Hospitality due to the Spread of Globalism and Issues on the Horizon
- Can the Transformation into Customer Consultancies Be Made?
- The ASICA Model and Putting Hospitality into Action
- On the Threshold of a Marketing Renaissance
Rethinking BtoB Communications from the Perspective of Involvement
- What the Net Has Made Possible: Spontaneous Formation of Databases and Networks
- Evaluating Net-Based Communications from the Perspective of Involvement
- Reference Group Dominates Recommendations
- Reconsidering the AISAS Model
- Different Communication Spheres of AI and SAS
- Revisiting Project Communication in the BtoB World
- “Back to Basics” Communication
Activities
