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Japan BtoB Advertising Awards


The Japan BtoB Advertising Awards, held annually since 1980, are a contest for judging various types of BtoB advertising creations with the aim of promoting the field of BtoB advertising in Japan. By shining the spotlight on communication tools, the awards identify outstanding entries in which corporate communications on the advertiser side and comprehensive technology on the production company side come together in the form of an excellent advertising creation. The ultimate purpose is to raise overall standards in BtoB advertising activities, which are an important aspect of business marketing communications.

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